乡村旅游游客忠诚驱动模型构想被引量：1

Speculation on Motivation Model for Rural Tourists' Loyalty

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摘要乡村旅游蓬勃发展竞争激烈,有必要建立一套合理的乡村旅游游客忠诚度驱动模型,以推动乡村旅游有序发展。借鉴顾客忠诚、旅游忠诚、乡村旅游的相关研究成果,文章提出了价值对比、游客满意度、目的地情感、求新求异驱力等4大乡村旅游驱动因素,并对每个因素的子驱动因子进行了阐述,提出了包含子驱动因子的乡村旅游忠诚驱动模型构想。 The fierce competition in rural tourism makes it necessary to establish a motivation model for rural tourists for the sake of rural tourism’s sustainable growth. Based on research on customer loyalty, tourism loyal-ty and rural tourism, this paper suggests four motivation elements： value comparison, customer satisfaction, attachment to destination, innovation drive, etc. The sub-drives for each element are also explored. The paper finally speculates on rural tourist’s loyalty model.

作者何振

机构地区四川旅游学院

出处《四川旅游学院学报》 2016年第6期47-49,共3页 Journal of Sichuan Tourism University

基金四川省教育厅课题"乡村旅游游客忠诚驱动模型研究"的阶段性成果项目编号:14SB0217

关键词乡村旅游游客忠诚驱动模型 rural tourism tourists’ loyalty motivation model

分类号 F590 [经济管理—旅游管理]

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参考文献1

1曲颖,李天元.国外近十年旅游目的地游客忠诚研究综述[J].旅游学刊,2010,25(1):86-94. 被引量：36

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