大理地区旅游商品现状及研发模式分析

Analysis on the Current Situation and R & D Mode of Tourist Commodities in Dali Region

文章以近年来对大理地区旅游商品市场田野调查为基础,结合调查问卷,采访游客、旅游商品经营者和旅游商品地摊商贩所整理的资料,梳理大理地区旅游商品目前的发展现状,以及产品存在的主要突出问题,进而分析问题存在的主要因素,并从旅游商品的地域性和文化内涵提出旅游商品研发对其长期发展的重要性。

Based on the findings of field investigations of tourist commodity markets in Dali Region in recent years, the results of questionnaires and the data collected through interviews with both the （ potential） buyers and sellers of tourist commodities, this paper explores the current situation of the development of tourist com-modities in Dali Region and points out the major problems found therein. Reasons for these problems are then analyzed before suggestions are made concerning the long-term development of such products： among other things, more attention should be paid to the locality and cultural connotation of these commodities.