国家考古遗址公园旅游产品开发研究——以青海省喇家遗址为例

On Developing Tourism Products for National Parks of Archaeological Sites—— Taking Lajia Relics in Qinghai as an Example

文章选取青海喇家国家考古遗址公园为案例地,依据ASEB栅格分析法构建旅游产品开发ASEB战略矩阵图,提出旅游产品开发的8项原则,按照旅游产品的存在形式,划分了现实旅游产品和虚拟旅游产品两个大类。在此基础上,基于旅游产品的功能属性,构建了由观光、康体、文化、购物4个亚类和14个基本类型构成的虚拟与现实相互补充的旅游产品开发体系,最后提出了青海喇家国家考古遗址公园旅游发展的相关建议。

This paper, taking Lajia National Park of Archaeological Site in Qinghai as an example, devises an ASEB strategic matrix diagram for tourism development based on ASEB, and suggests eight principles for de-veloping tourism products, which are then grouped into two categories, real and virtual, according to their state of existence. A tourism products development system based on product functions is finally proposed that includes complementary virtual and real-life products consisting of four sub-categories （ sightseeing, health-care, culture and shopping） and fourteen basic types.