外省居民对汶川地震遗产地的后续信息关注行为研究

On Non-Sichuanese Attention to Follow-up News on Wenchuan Earthquake Sites

当前汶川地震遗产地已进入灾后重建后的关键发展阶段,然而学者较少关注地震遗产地的后续潜在旅游市场开发。文章采用问卷调查法搜集资料,通过均值对比,实证研究了外省居民对汶川地震遗产地的后续信息关注行为,并在此基础上,提出了5条潜在旅游市场拓展的营销建议,以期为汶川地震遗产地的可持续发展提供决策参考。

Wenchuan earthquake sites are undergoing a key stage in their reconstruction efforts. However, scholars have conducted few studies over their potential tourism development. This paper analyzes non-Sichua-nese attention to follow-up news on the sites using questionnaires and mean value comparison. Based on these findings, the paper suggests five marketing strategies on their potential tourism development.