摘要
印度是我国"一带一路"战略辐射范围内的重要成员,充分了解印度,对促进中印经贸合作具有一定的作用。当前,印度的农民专业合作经济组织促进了现代化农业产业链的发展,形成了基于农户、农合组织、消费者的纵向组织关系,其合作社营销渠道力较强,在一定程度上提高了农产品流通效率。文章在分析印度农合组织发展现状的基础上,根据营销渠道"六力模型",从报酬力、强制力、合约力、参照力、知识力与信息力的角度分析了印度的农合组织发展情况。
India is an important member in the country the belt and road initiative strategy radiation range, a full under- standing of India, to promote the Sino-lndian economic andtrade cooperation has a certain role. Currently, farmers spe- cialized cooperative economic organizations in India to promote the development of modem agricnhural industrial chain, formed based on farmers, rural cooperative organizations, tire longitudinal relationship between consumer organizations, the cooperatives in better marketing channels, to a certain extent, improve the circulation of agrieuhural products effectiveness. This paper analyzes the current situation of rural eooperative organization development India basis, accenting to marketing channels " six force model" from the remuneration power, force, contract force, refeming to power, knowledge power and information power point of view of India's rural cooperative organizations marketing developments channel power.
出处
《物流科技》
2016年第12期104-106,112,共4页
Logistics Sci-Tech
基金
国家自然科学基金项目,项目编号:71163024
内蒙古农产品流通创新团队项目,项目编号:NMGIRT1306
关键词
一带一路
印度农民专业合作经济组织
营销渠道力
农产品流通
the belt and road initiative
Indian farmer spe- cialized cooperative economic organizations
power of the mar- keting channel
agricuhural products eirculation