基于关联规则的电商产品组合销售热点研究

The Hot Research of E-Business Product Portfolio Sales Based on Association Rules

在对电商中产品组合销售的商业理解和数据理解基础上,选择三只松鼠碧根果礼盒为例,运用关联规则等数据挖掘方法,找出子产品组合热点,给出定性分析和组合建议等后处理。结果表明关联规则在电商产品组合销售热点中有着非常良好的分析效果。

The article selects Three Squirrels＇ Pecans gift boxes as the example based on the business understanding and data understanding of product portfolio sales in e-commerce, applies the data mining methods such as association rules to look for the hot product portfolio, and then gives qualitative analysis and combination suggestions. The study shows that association rules have a very good analysis effect on the hot research of product portfolio sales.