垂直电商新媒体运营实践及发展对策 --以齐家网为例

Operation Practice and Development Strategies of New Media for Vertical E-commerce——A Case Study of the Jia.com

随着电子商务产业在中国的成熟,与综合类电商一同发展的垂直化服务也开始受到重视。基于行业细分的这类网站因其专业性和指导性往往在业界享有盛誉,被受众认可。本文选取家装行业的垂直电商——齐家网为例,分析其在新媒体上的布局与实践,探索垂直电商在新媒体发展中的经验与思考。

With the maturity of the e-commerce industry in China, the vertically integrated e-commerce services also begins to attract attention. The vertical electric business, based on the industry segmentation and therefore profession- al and instructive, often enjoys a great reputation and wide recognition in the industry. This paper, taking the Jia.com as an example, analyzes its new media construction and practice, providing a reference for its development.