赣南钨和稀土有色金属产业营销电商化研究

Research on the E-commerce of Tungsten and Rare Earth Non-ferrous Metal Industry in Gannan Region

随着互联网技术的飞跃发展,世界各国经济进入电子商务时代。在这样的背景下,钨和稀土作为赣州市工业经济的主导产业,若想调整以产品为中心的传统营销策略,寻求更为广阔的市场,就必须采用网络营销的方式促进产品在更为广泛的领域流通。本文具体分析了钨和稀土产业的营销现状及存在的问题,并阐述了电子商务背景下的企业模式,从而根据钨和稀土有色金属产业的实际情况构建合理的网络营销策略。

With the rapid development of lnternet technology, the world economy has entered the era of e-commerce. In this context, the tungsten and rare earth industry, as the leading industry of Ganzhou industrial economy, must adopt the network marketing mode to promote products circulation in a broader field, in order to adjust the traditional marketing strategy of the product as the center and seek a broader market. Through a concrete analysis of the market- ing situation of tungsten and rare earth industry and the existing problems, this paper expounds the background of e-commerce business model and proposes a reasonable network marketing strategy based on the actual situation of the tungsten and rare earth non-ferrous metal industry.