农户信息使用动机作用分析

Study on farmers' information using motivation

信息资源是农业发展的重要组成部分。文章主要从使用动机的角度分析了农业信息应用的问题,分析了农户信息使用动机的组成,并从隐性需求等方面分析了动机的作用,旨在为我国农业信息化的建设和发展提供一定的意见和建议。

Information resource is an important component of the agricultural development. The agricultural information application is analyzed mainly from the perspective of the motivation in this research. The component is developed and the effect is obtained from the aspect of the implicit demand. The study aims to provide some suggestions for the construction and development of the agricultural informatization.