摘要
B2C是一种主要的电子商务模式,随着消费者对产品质量要求的提高,其占有比例正在逐步扩增。2015年,B2C占网络购物市场的比例首度超过50%。但是B2C要求企业先采购货物,再转卖给客户,保证产品质量的同时,也带来了库存、物流等不可避免的麻烦。文章以当当网、国美在线、唯品会3个B2C网站为例,对比评析其营销策略、首页内容功能、搜索引擎、购物向导及流程、支付方式以及物流配送六大方面,并总结其共性与特点。
B2C is a kind of electronic commerce mode, with the consumer demand for product quality, the proportion is gradually expanded. In 2015, B2C accounted for more than 50% of online shopping market for the first time. But B2C requires enterprises to purchase goods first and then sell to the customer, to ensure product quality at the same time, also brought the inventory logistics, inevitable trouble. The paper takes 3 B2C websites dangdang.com, Guomei online, and Vip.com as an example, comparatively analyzes its marketing strategies, content function, search engine, shopping guide and process, payment and logistics distribution in six aspects, summing up the total.
出处
《无线互联科技》
2016年第23期33-35,共3页
Wireless Internet Technology
基金
国家级创新项目
项目编号:201510290002
