以“乘除法”提高乡村旅游效益——以江苏省泰州市为例

On Improving the Benefits of Rural Tourism with "Multiplication and Division" ——Taking Taizhou City of Jiangsu Province as an Example

近年来乡村旅游发展较快,但也存在景点越来越多,景区建设规模越来越大,而效益不高或效益分享受不公平等问题。解决这一问题,不能简单地使用"加减法",关键要做好"乘除法"。乘,就是要深度挖掘,群建品牌,协同经营,高处着眼旅游价值,优处打造旅游精品,联处发挥集群效应;除,就是要多重追求,用保并举,利好共享,形成复合效益机制、持续发展机制和广泛参与机制。

In recent years, rural tourism has developed rapidly. There are more and more scenic spots and the construction scale is getting bigger and bigger, but the benefits are not high or benefit sharing is not fair and so on. To solve this problem, we cannot simply use the ＂addition and subtraction＂. The key is todo ＂multiplication and division ＂. Multiplication is about the construction of the brand, cooperative management, high focus on tourism value, creating a tourist competitive products and playing a cluster effect; Addition is to pursue good sharing to form a composite benefit mechanism and sustainable development mechanism and widespread participation mechanism.