新媒体环境下地方政府应对突发事件的舆论引导研究

Guidance of Local Government Response to the Incident Public Opinion under the New Media Environment

突发事件是一种社会常态.在新媒体时代到来之前,政府应对突发事件的手段较为单一,更多的是借助于行政权力影响媒体报道,进而控制社会舆论.随着微博、微信、网络论坛等新媒体的出现,突发事件的传播速度之快、传播渠道之多、传播范围之广,是人际传播和其他传统媒体难以达到的.在这种环境下,无疑给地方政府在引导突发事件时形成了挑战.围绕新媒体背景下,地方政府如何有效地应对突发事件,正确、及时、高效地引导舆论、化解矛盾进行分析.

Emergency is a kind of social norm. Before the new media era, the means of the government’s response to emergencies is relatively single. The more is by means of administrative power to influence the media report and control the public opinion. As weibo, We Chat, network BBS appear,the communication speed, channels of transmission, the extent of spread, is human transmission and other traditional media difficult to achieve.In this environment,the local government in guiding emergency formed a challenge.This paper revolves around under the background of new media, analyze the local government how to effectively respond to emergencies, correct, timely and effectively guide public opinion, dissolve the contradiction.