青岛市消费者日常喝茶习惯调查分析

Investigation and Analysis of Daily Tea-drinking Habit of Consumers in Qingdao City

[目的]了解消费者日常饮茶习惯,为人们科学健康地饮茶提供参考依据。[方法]选择青岛市为调查地域,通过走访和问卷调查方法,对消费者的饮茶习惯进行了调查,并对结果进行统计分析。[结果]消费者日常泡茶器具主要以玻璃杯和瓷壶为主;泡茶水质以山泉水和纯净水居多;茶叶在壶中开水浸泡后再倒入茶碗饮用的人数占66%,茶叶直接放入茶杯中边浸泡边喝的人数占28%;喝茶时间主要选择在下午,一般在饭后饮茶;在对喝茶环境的选择上,主要以朋友一起喝茶的人数居多;消费者对茶叶的风味和香气关注度较高,认为茶叶的主要功效为消食化腻。[结论]消费者在饮茶上存在一些不良习惯,对茶叶的保健功效认识不足,应该提倡科学健康的饮茶观念。

[Objective] To study the daily tea-drinking habits of consumers,and to provide a reference basis for scientific and health teadrinking. [Method] Taking Qingdao City as the survey area,we investigated the tea-drinking habits of consumers through visiting and questionnaire investigation. The results were statistically analyzed. [Result] The consumers usually used tea utensils for glass and porcelain pot.Tea was made by mountain spring and pure water. 66% consumers firstly soaked tea in the teapot,and then transferred into the cup for drinking. 28% consumers directly soak tea into the teacup. Most people liked to drink tea in the afternoon,generally after the meal. As for the selection of environment,most of them drunk tea with their friends. Consumers paid high attention to the flavour and aroma of tea,and believed that the main function of tea was to digest food. [Conclusion]The consumers have some bad habits in tea-drinking,and lacked the knowledge on tea health care efficacy. Therefore,the science health concept of tea-drinking should be advocated in the future.