供给侧改革背景下流通行业存在的问题与对策

Problems in The Circulation Industry And Their Corresponding Countermeasures in The Contest of The Supply-side Structural Reform

当前,我国正处于供给侧结构性改革中,特别是在供应链一端,国家已经出台了一系列有针对性的刺激政策和措施,直接指向市场经济中的生产者和销售者,目的旨在寻求一种供需平衡发展的态势。就流通行业而言,结构调整和转型升级则是重中之重。因而,流通企业在寻求要素投入利润增长的同时,要注重生产效率的提升;在创新过程中,更要注重产品和服务的对接升级,建立全新的商业模式,增强流通行业的诚信力与客户的满意度,最终使得流通行业走上一条快速、健康、良性的发展道路。

Currently, China is in the process of the supply -side structural reform of the supply. In particular, concerning the supply chain, a series of stimulus policies and measures targeted directly to producers and sellers in the market economy have been introduced by the State, with the aim to seek a balance between the supply and the demand. Regarding circulation industry, restructuring and upgrading is a top priority. Therefore, distribution com- panies need to pay attention to the improvement of production efficiency in their pursuit of profit growth of factor in- puts. While accomplishing innovation, they should put more emphasis on the butt joint and upgrades of .9 their products and service, the establishment of new business models, the enhancement of the credibility of the circula- tion industry and the satisfaction of customers, so that the circulation industry will ultimately get on a fast, healthy and virtuous development path.