中间商介入的蔬菜流通模式选择及影响因素分析

A Study on the Determinants of Selecting the Circulation Mode of Vegetables Linked by the Suppliers

基于可持续农户生计框架,采用Tobit模型,从生计资本、交通条件以及市场信息三个方面,对农户选择中间商介入的流通模式的影响因素进行了分析,结果发现:中间商介入的传统流通模式仍然是农民当前选择的主要模式,而且蔬菜生产规模越小、离最近蔬菜交易市场的距离越近、社会关系网络越松散、户主年龄越大以及与市场谈判成本越大,农户越倾向于选择这种模式。同时通过生计资本测算发现,拥有生计资本更多的农户倾向于采用多种流通模式,既保留传统的中间商介入模式,又会积极尝试一些现代的流通模式。

Using Tobit model and based on nants of vegetable circulation mode choices by three aspects. The results show that： vegetable sustainable livelihood framework, this paper estimates the determi- farmers from livelihood capital, transport and market infrastructure circulation mode is still dominated by suppliers. Meanwhile, vege- table＇ s planting scale, village cadres, vegetable cooperative and the distance from the nearest trading market had significant negative effects on vegetable farmers＇ willingness to selecting the circulation mode linked by the suppli- ers, while age and the price difference of the same degree of vegetables had significantly positive effects. Moreover, based on the indicator system of livelihood capital, the farmers who own more tend to select mixed modes, that is, both the traditional mode linked by the suppliers and the modern one.