供给侧与需求侧协同视角下的文化产业发展研究

Study of Cultural Industry Development from the Perspective of Both Supply Side and Demand Side

文化产业发展是文化产业结构不断优化升级并实现"合理化"和"高度化"的过程。以把握文化产业供给侧与需求侧内涵为逻辑起点,以解决供需侧结构性矛盾为落脚点,着力从要素端与生产端解决文化产业供给侧问题,加强从投资端、出口端和消费端解决文化产业需求侧问题,是推进供给侧和需求侧协同演化、优化文化产业发展动力的重要路径。

The development of cultural industry is a process in which the industrial structure has been increasingly optimized and upgraded to be “rational”and “advanced”. Taking the understanding of supply side and demand side of cultural industry as the logical starting point, aiming at resolving the conflict between demand and supply, we need to focus on key elements and production to solve the problems with supply side in cultural industry, and tackle the problems with demand side from investment, output and consumption. These are important ways to promote the co-evolution of supply side and demand side, and optimize the driving force for cultural industry.