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中国白酒产业转型升级的概念、目标和实施路径 被引量:4

Concept, Target and Implementation of the Transformation and Upgrading of Baijiu Industry in China
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摘要 "转型升级"是当前产业界的热词,一般是指产业结构不合理、产品附加值不高需要通过转型升级使其优化。然而,白酒产业却正好相反,高端酒备受诟病。在借鉴产业转型升级相关研究的基础上,结合白酒产业自身特色,明确了中国白酒产业转型升级的内涵,提出中国白酒产业转型升级的目标在于合理的产业结构、模块化的产业组织以及优化企业组织形态,并提出了中国白酒产业转型升级的实施路径。 Transformation and upgrading, the buzzwords in the industry at present, refers generally to the optimization of irrational industrial structure and the upgrading of the added value of the products. However, Baijiu industry is just the opposite. The development of high-end Bai- jiu is widely debated. In this paper, on the basis of the relevant research on industrial transformation and upgrading, and combined with the characteristics of Baijiu industry, the targets of the transformation and upgrading of Baijiu industry in China were summed up as follows: ratio- nal industrial structure, modular industrial organization, and optimized enterprise organizational form. Besides, the implementation path of the transformation and upgrading of Baijiu industry was put forward.
作者 杨柳 徐洁
出处 《酿酒科技》 2016年第12期17-23,共7页 Liquor-Making Science & Technology
基金 四川省社会科学规划重点项目"新常态下传统产业转型升级研究--以白酒产业为例"(批准号SC15A020) 四川省社会科学规划项目一般项目"四川白酒产业核心竞争力分析及应对策略研究"(批准号SC15BJ007)
关键词 白酒产业 转型升级 目标 实施路径 Baijiu industry transformation and upgrading target implementation path
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