我国农产品O2O的发展现状分析

Studies on the Development Status of O2O Model in Agricultural Products in China

文章首先介绍了O2O模式的概念和特点,以及现阶段我国农产品O2O模式的类型、产品特点,然后分析了O2O模式对消费者,农产品O2O经营者和农产品生产者的影响,并探讨了当前我国O2O模式发展过程中面临的问题,最后展望了农产品O2O的发展趋势。

As a new e-commerce transaction model, O2O has a great influence on these traditional industries including the sale of agricultural products. First, this paper introduces the definition and characteristics of O2O model, types of O2O model in the present agricultural products in China and features of products. And then, this paper analyzes the application value of O2O model in the field of agricultural products to customers, farmers and O2O merchants. Next, it explores some existing problems in the development process of O2O model in China, such as unstable supply of goods, incomplete supply chain,and difficulties in standardization and developing consumers’ habits and son on. Finally, this paper looks into the development trend of O2O model in agricultural products in the future. The win-win cooperation among producers, operators and consumers is achieved through making full use of the closed-loop O2O and C2 B models for marketing.