基于数据分析透视网络科普舆情特点

A Data-based Observation on the Features of Internet Public Opinion in Science Communication

在海量信息时代,开展科普工作需要具有针对性,了解网络科普舆情特点可以让科普工作更加有的放矢。本文从中国科协、中国科普研究所和新华网共同开展的"科普中国实时探针"舆情监测系统数据入手,分别从不同媒介载体舆情热度对比、同类媒介载体舆情热度对比、科普专题舆情热度对比、舆情热度趋势图规律分析(日、周、月)四个维度进行分析,对网络科普舆情规律和特点进行了提炼和总结,力求为科普工作提供参考借鉴。

Science communication in the age of massive information requires a distinct insight into the public. In this sense,observation on the features of Internet public opinion in science communication can be an effective approach. Based on the data sourced from an Internet public opinion monitoring system,these features are analyzed and concluded in the form of two types of analysis,namely, the contrastive analysis of public attention among different types of media, among the same type of media,and among different topics of popular science,as well as the trend analysis of the variation in public attention during different periods. The analytical results can provide references for the practice of science communication.