顾客价值视角下的粉丝电影营销

On the Fan Movie Marketing from the Perspective of Customer Value

对近年来我国粉丝电影的特点进行了总结,分析了粉丝电影营销中顾客价值的核心及主要内容,从增加顾客利益和减少顾客成本两方面理清了提升顾客价值的基本思路,最后从粉丝电影的筹备、制作、推广和放映环节提出了提升顾客价值的途径。

In this paper,the characteristics of Chinese fans movie in recent years are summarized. Then it analyzed the core and main content of the customer value in the movie marketing of the fans movie,from two aspects of increasing the benefits of customers and reducing the cost of customers,the basic idea of improving the value of customers is clarified. At last,it puts forward the way to improve customer value from the aspects of preparation,production,promotion and projection of fan＇s movie.