郝堂村乡村旅游游客满意度实证分析

Empirical Analysis of Tourist Satisfaction of Haotang Village

以郝堂村为例,运用IPA分析法从游客感知角度对乡村旅游发展进行实证研究。研究表明:在游览、服务方面游客表示满意,在住宿、交通、购物、娱乐方面表示中立,在交通和娱乐方面游客较为不满意。郝堂村旅游业应重点解决基础设施、文化品牌建设等问题,提高游客满意度,实现乡村旅游可持续发展。

Taking Haotang village as an example,this paper carries on empirical research with IPA（ importance performance analysis）method to rural tourism development from the point of view of the tourists. The results show that： Visitors keep satisfaction on touring and service; keep neutral on shopping,accommodation,transportation,entertainment; tourists are not satisfied with the transportation and entertainments. Haotang village tourism should focus more on infrastructure,the issue of cultural brand construction so,in order to enhance tourist satisfaction and promote the sustainable development of rural tourism of Haotang village.