社会主义核心价值观在大学生中的传播困境与突围策略

Dilemma in the Propagation of the Core Values of Chinese Socialism in College Students and its Countermeasures

培育和践行社会主义核心价值观必须抓住大学生这一重要群体。目前,社会主义核心价值观在大学生中的传播遇到了被"边缘化"、被"拒斥"、被误读、被消解的困境,给传播带来了很大的阻力。要突破传播困境,需要积极整合传播媒介,实现话语转向,构建中国特色的话语体系,同时加强大学生的媒介素养教育,提升传播的有效性。

It is significant to focus the attention on the college students when cultivating and practicing the core values of Chinese socialism for the reason that the propagation of the core values of Chinese socialism has encountered such dilemma as being marginalized, denied, misinterpreted and dissolved. Thus it is suggested to integrate the media, change the expression of the core values of Chinese socialism, construct the discourse system with Chinese characteristics and enhance the education of media literature to improve the efficiency of propagation.