2016年上半年广东花卉产业发展形势与对策建议

Development situation and countermeasures on Guangdong flower industry in the first half of 2016

2016年上半年观赏苗木行情仍然走低,高品质的小型盆栽受到市场追捧,鲜切花应节性消费特征明显,总体价格比2015年略有降低。展望未来一个阶段,花卉产业呈现以下3个重要特征:观赏苗木行业经历重整期、家庭消费和个人消费将快速增长、花卉电商走热。目前广东花卉产业面临的主要问题是市场竞争加剧、产业链不完善、新品种选育落后、社会化服务体系不健全。根据行业发展趋势和存在问题,建议加速花卉产业和产品结构调整,大力发展工厂化、设施化生产,着力提升花卉品种创新能力,发展花卉电商、完善专业物流体系,建立花卉产业大数据服务平台、加强花卉文化的宣传推广。

Weak ornamental nursery stock market downturn in the first half of 2016,high-quality small potted remained wowed customers.Meanwhile,with obvious seasonal characteristics,cut flowers price was slightly less than last year.In the next phase,flower industry has three important features： ornamental nursery stock industry restructuring,swift growth of personal and household consumption,rapid development of electronic commerce.At present,the flower industry in Guangdong has to face such issues as increasingly severe market competition,halfbeaked of industry chain,backward breeding and not sound socialization service system.According to the present situation of flower industry,this paper proposed suggestions as following： accelerating industrial and products restructuring,developing specialized production,promoting variety innovation ability,vigorously developing e-commerce,improving the professional logistics system,establishing data platform and strengthening cultural promotion.