丽水市科技文化传播途径选择研究——以缙云县为例

Study on the selection of the propagation path of Lishui 's science and technology culture:taking Jinyun county as an example

科技文化需要传播,而公众的需要是关注和推动科技文化传播的主要动力。面对不同的科技文化信息和传播对象,加强科技文化的传播,应引导公众正确理解科技文化、科技文化传播及其传播途径的内涵,理清科技文化信息生产者和受众的关系,找出影响科技文化传播途径及其效果的因素。文章对缙云科技文化传播现状、渠道及传播过程中遇到的问题展开调研与分析,致力于探索如何更好地实现丽水市对接公众科技文化需求的途径选择。

Science and technology culture needs to be spread, the needs of the public is the main impetus of promoting the dissemination of science and technology culture. In the face of different science and technology culture information and audiences, to strengthen the dissemination of science and technology culture should guide the public to correctly understand the nature of science and technology culture, the connotation of its propagation path, to clarify the relationship between the producer and the audience of the scientific and technological culture information, to find out the factors influencing the propagation path and the effects. This paper researches and analyzes Jinyun’s propagating situation of science and technology culture, propagation path, emerging issues to explore how to choose propagation path of science and technology culture in order to meet the needs of the public in Lishui.