移动互联网下广东医疗服务模式的路径选择

The Route Choice of Medical Service Model in Guangdong Under the Mobile Internet

目的:在移动互联网与医疗服务快速融合的背景下探索广东省医疗服务创新的途径。方法:研究移动互联网下医疗服务模式的创新问题。结果:广东移动互联网医疗发展在全国居于前列,主要体现在移动互联网+医院蓬勃发展;第三方医疗服务供应商快速成长:远程诊疗突破发展;分级诊疗医联体融合发展。结论:移动互联网下广东通过推动医疗服务创新改革、降低医疗服务需求的交易成本、大力促进外部动力创新,不断创新医疗服务模式。

Objective： To explore the way of innovation of medical service in Guangdong Province in the background of the rapid integration of mobile Intemet and medical service. Methods： Innovation of medical service model under mobile Internet was studied. Results： The development of Guangdong mobile internet medical ranked the top in the whole country, which mainly reflected in the booming of mobile Internet plus hospital; the rapid growth of third party health service providers; breakthrough development of remote diagnosis and treatment; the integration development of classification diagnosis and treatment. Conclusion： Through the promotion of innovation and reform of medical services, reducing the transaction costs of demand for medical services, and vigorously promoting the external dynamic innovation, Guangdong mobile Internet constantly innovates medical service model.