基于“互联网+”的农产品营销模式分析

research on "Internet + agricultural products " marketing management

针对现阶段我国农产品营销的现状和问题,从"互联网+农产品"营销的典型做法入手,分析了我国互联网与农业相融合的优势,探讨并构建出我国"互联网+农产品"营销模式的基础架构,从网络营销与企业整体营销体系整合方面对我国农产品营销模式的构建提出了相应的建议。

According to the current situation and problems of China＇s agricultural products marketing, starting from the typical Internet ＋ agricultural products marketing, advantages of China＇s Internet and agriculture are analyzed in this paper. exploring and constructing the basic framework of China Internet ＋ agricultural products marketing model, from the integration of overall marketing network and enterprise marketing system, some suggestions is put forward to construction of our agricultural products marketing mode.