数字信息化时代国际文化传播的特点及文化弱势国家的对策

The Characteristics of International Cultural Communication and Countermeasures for Culturally Vulnerable Countries in Digital Information Age

文化具有一定的民族性和传播性,并与意识形态紧密相连。在数字信息化时代国际文化传播与交流呈现出新的特点,其主要体现在以发展中国家为代表的弱势国家对西方外来文化从被动接受到主动选择,先进的数字技术成为文化传播的重要媒介,个体的自我意识提升等。这些特点的出现使得西方的文化渗透和文化入侵更加隐蔽。对此,处于文化弱势的国家应增强文化自信,保持文化独特性,加强网络空间的文化生产与传播,以应对国际文化传播的新特点。

Culture has some national identity and transmissibility. It is closely connected with ideology. In the digital information times, the international cultural spreading and communication shows some new characteristics. The weak countries represented by the developing countries have chosen Western culture on their own initiatives instead of passively receiving it. The advanced digital technology has become important carriers for cultural communication. Individual self-awareness is increasing. These characteristics make it stealthier for Western culture to permeate and invade others. In order to deal with these new characteristics, the culturally vulnerable countries should enhance their cultural self-confidence, maintain the culture uniqueness, and increase the culture productions and communications of the network space.