数据挖掘技术在数字出版中的应用

Application Research of Data Mining Technology in Digital Publishing

分析数据挖掘技术在数字出版中的应用情形,并针对数字出版物的精准营销问题,提出了数据挖掘技术在数字出版中的应用方法。对原始数据的处理进行了分析;对出版物的关联规则及出版社的客户进行了模型分析;对客户的购买意向进行了决策树模型分析。结果表明:在数字出版中,应用数据挖掘技术可得到很好的营销效果。

This paper discusses the analysis of the application of data mining technology in digital publishing , and for the precision marketing of digital publications , the application of data mining technology in the digital publishing. The processing of the original data is analyzed ; the association rules of the publication are analyzed ; the customer of the publisher is analyzed; the purchase intention of the customer is analyzed. The results show that the application of data mining technology in the digital publishing can get a good marketing effect.