“互联网+农业”背景下特色农产品营销策略研究

The marketing strategy of agricultural products under the background of internet+ agriculture

剖析了特色农产品品牌化现状,并积极探讨了"互联网+农业"背景下特色农产品营销策略,专注于高度目标化的客户互动,科学地利用数据导向与行为预测技术,把产品价值传递给客户,建立安全追溯及监管体系,保证品质,提高客户的忠实度和特色农产品的知名度。

This paper analyzes the current situation of brand of agricultural products, and actively explores the strategy of characteristic agricultural products marketing under the background of ＂Internet ＋ agriculture＂. Attention to the height of the target of customer interaction and scientific use of data oriented and behavior prediction technology, the product value is passed to the customer to establish traceability and supervision system for quality assurance, and to improve customer loyalty and special agricultural product visibility.