基于SIDE模型的网络去个性化现象研究

Research on deindividuation on Network based on SIDE model

去个性化效应的社会认同模型(Social identity model of deindividuation effects,SIDE)对去个性化现象的解释明显区别于传统去个性化理论的观点,并且SIDE模型从认知维度与策略维度这两个方面对去个性化现象作出了全新的解释。用SIDE模型来解释与分析网络中的去个性化现象,思考网络中产生去个性化现象的深层原因及其影响,并对网络中不合理的去个性化现象提出建议。

The SIDE model （Social identity model of deindividuation effects） explains deindividuation from a viewpoint significantly different from traditional deindividuation theories. Moreover, the SIDE model gives a new interpretation to deindividuation from two dimensions： cognition and strategy. In this paper, the SIDE model is used to explain and analyze deindividuafion on the network so as to go deep into underlying causes and the impact of deindividuation on the network. Moreover, recommendations are presented to eliminate inappropriate deindividuation on the network in order to guard against malignant mass events on the network.