新媒体与闽南地区歌仔戏的传播

New Media and the Spread of the Gezi Opera in Southern Fujian

新媒体改变了闽南地区歌仔戏的传统"观一演"关系及其传播模式,在国家政策"互联网+"行动计划的宏观指导下,从传播载体、传播内容、传播效果三个维度,探索以移动互联网、智能终端等新一代信息技术手段,在歌仔戏传播领域的创新运用,及其带来的革命性变化,提出优化传播的策略,以增强其艺术表现力及核心竞争力,从而展示闽南魅力、中国魅力。

New media has changed the traditional relationship between actors and audience for Gezi Opera in Southern Fujian. Under the guidance of national policy of ＂Internet＋＂, a new generation of information technology used to explore the mobile Internet and intelligent terminals has been innovatively adopted in the spread of Gezi Opera in three dimensions： media, content, and the effect of communication. The new technology has brought forth revolutionary changes and led to an optimization strategy for communication, to enhance the artistic expressiveness and the core competitiveness of the opera, and demonstrate the charm of Southern Fujian.