网络舆情场形成与极性演化机理研究

Research on the Forming Mechanism and Polar Evolution Law of Network Public Opinion Field

文章分别从宏观、中观、微观的视角探索总结网络舆情场的形成机理。首先从宏观层面的网络环境场、受众体心理环境场和社会环境场之间的叠置融合视角解构网络舆情场。其次从中观层面的信息体与受众体依托网络平台的交互作用视域描绘论述了网络舆情场形成的普遍流程,并在此基础上抽象出网络舆情场的形成要素作用模型。最后通过真实案例数据分析总结出网络舆情场势极性的演化规律,从学理上为研究网络舆情的运动环境特征提供依据。

This paper summarizes the forming mechanism of network public opinion field from macro perspective to micro perspective. Firstly,the network public opinion field is deconstructed from the macro level in the superposing perspectives of the network environment field,audience psychological environment field and social environment field. Then the general formation process of network public opinion field is introduced from the mid-level perspective of the interaction of information body and the audience who rely on network platform. Based on this,the model of important factors in the formation of network public opinion field is abstracted. Last,the polar evolution law of network public opinion field is summarized through a real case data analysis,which provides the basis for the researches of the dynamic environment characteristics of network public opinion from the academic perspective.