基于系统动力学的网络舆情演进机理及影响力研究

Analysis on Network Public Opinion Evolution and Influence Based on System Dynamics

在分析网民作用、传播媒介及政府相关部门对网络舆情演进及网络舆情影响力作用的基础上,结合系统动力学和传播学的相关理论,分析了网络舆情影响力,研究其形成机制和影响因素,并构建网络舆情演进的系统动力学模型,利用Vensim PLE软件对模型进行仿真,探究了网民作用量子系统、传播媒介子系统及政府相关部门子系统对网络舆情演进及网络舆情影响力的作用。

Based on the analysis of the roles of netizens,the media and the related government departments in the process of network public opinion evolution and influence,this paper uses the theories of system dynamics and communication studies to analyze the network public opinion influence,to study the formation mechanism and influencing factors and to construct the system dynamics model of network public opinion evolution. Moreover,Vensim PLE software is used to simulate the model constructed,which further gives insights about how netizens quantum systems,media subsystems and related government departments subsystems affect network public opinion evolution and influence.