复杂社会网络上的谣言传播模型研究综述

A Review of Rumor Spreading Model in Complex Social Networks

谣言传播易引发社会舆论的形成和发展,已成为舆情传播和复杂网络传播动力学领域的重要研究方向。文章从经典的谣言传播模型到复杂社会网络上的谣言传播模型,从微观个体层面到政府、社会媒体的宏观层面,分别从个体的遗忘和记忆心理因素、政府对公民的教育率、社会媒体的信息发布等角度,系统评述了谣言传播模型的发展历程。基于此,提出几个值得进一步研究的问题:真实社交网络上的谣言传播、加权网络上的谣言传播、线上社交网络和线下人际关系网络交互作用下的谣言传播以及多个谣言的共同传播。

Rumor spreading may lead to the generation and development of public opinion,which has become the hot research topic in the fields of public opinion spreading and spreading dynamics in complex networks. This paper systematically reviews the development of rumor spreading,from the classical rumor spreading models and the level of micro individual to the rumor spreading models in complex networks and the macro level of the government and social media,in the perspectives of psychological factors of individual forgetting and remembering,the education rate of the public and the information diffusion of social media respectively. At the end,we propose several problems that could be studied in the future including the rumor spreading in real social networks,weighted networks,the interaction of online social networks and offline interpersonal relationship networks,as well as multiple rumors co-existed.