探析材料在概念包装中的设计形式

Analysis on Design Form of Materials in the Conceptual Packaging

概念设计是设计学科中最富有创造性的阶段,也是实现创新的关键环节。作为整体设计的初始阶段,概念性包装体现出设计在创新能力方面的实践意义,为商业包装开拓全新的思维空间。材料在概念包装设计中既是进行概念孵化的物质对象,也是概念最终落地的具体表达。结合前沿性设计理念开展应用研究、侧重于创新思维的充分表现、提供个性化的服务设计理念、达成趣味性特点的追求是概念包装中材料的四个重要设计形式。

Conceptual design is the most creative stage in the design discipline, and it is also the key link in the process of innovation. As the initial stage of the overall design, the conceptual packaging reflects the practical significance of the design in terms of innovation capacity in order to open up new thinking space for commercial packaging. The material in the conceptual packaging design is not only the concept of the material object but also the concept of the final landing of the specific expression. The combination of cutting- edge design research, focusing on the innovative thinking of the full performance, providing personalized service design concept and reaching the interesting characteristics are four important features in conceptual packaging materials.