葡萄酒影视与葡萄酒旅游规划——以电影《杯酒人生》为例

Wine Film and Television and Wine Tourism Planning——A Case Study of an American Movie Sideways

《杯酒人生》作为一部葡萄酒电影的公映之后,当地政府、旅游企业和民间个人围绕《杯酒人生》主人公的品酒路线和活动,制定了形式各异的旅游规划,与电影相互印证,极大推动了当地的葡萄酒旅游业发展,使得圣巴巴拉县成为著名的葡萄酒旅游目的地。实践证明,葡萄酒电影对葡萄酒旅游有着重要的影响。而葡萄酒电影的这种影响力的大小,不仅取决于电影本身的质量,也取决于有关方面的精心规划。

As a film concerning with wine, the American movie named Sideways has an important influence on wine tours. The influence of the movie depends not only on the film quality itself but also on the careful planning. The film Sideways, as a wine movie, has greatly promoted the development of local wine tour and made Santa Barbara County to become a famous tour destination. Local government, tourist enterprise and private individuals have stipulated the different forms of tourism planning, following the wine routes and activities of the leading character of the film, which promotes the growth of local wine tour dramatically.