全域旅游示范区评价指标体系构建研究

Research on Evaluation Index System of Global Tourism Demonstration Area Construction

为了推进全域旅游示范区的建设，本文深度剖析了全域旅游的内涵，结合国家全域旅游示范区浙江桐庐县的实践经验，运用层次分析法，构建了7大项41小项的全域旅游示范区评价指标体系，并分析了该评价指标体系的适用性。研究结果表明：旅游吸引物的丰富程度、质量及其独特性是创建全域旅游示范区的核心条件，旅游设施与公共服务体系建设、环境建设与生态保护是基础，同时要改变资源观、注重居民与游客的参与度和满意度。

In order to promote the construction of global tourism demonstration area, this paper gives an depth analysis of global tourism connotation, and combined with the practical experience of Tonglu County, Zhejiang Province, a structure demonstration area of the global tou rism, Then constructs 7 categories with 41 items of evaluation index system of the global tourism demonstration area by the method of AHP, and analyzed the applicability of the evaluation index system as well. The results showed that the richness of tourism attraction and its unique quality is the core condition to create global tourism demonstration area, tourism infrastructure and public service system construction, environmental construction and ecological protection is the foundation, at the same time should change the concept of resources and focus on the residents and tourists＇ participation and satisfaction.