中国箱包产品在美国市场的竞争力分析

Analysis on the Competitiveness of China's Suitcases and Bags in American Market

利用2002—2015年中国箱包对美出口数据，分析了中国箱包对美出口的基本特征，并测算了中国箱包在美国市场上的市场占有率、价格指数、贸易竞争指数和显性比较优势指数，从多个角度分析中国箱包在美国市场的竞争力。研究表明，从市场占有率和贸易竞争指数看，中国箱包在美国市场有很强的竞争力，但是从价格指数和显性比较优势看，竞争力低于意大利和法国等国家，说明中国箱包在高端市场缺乏竞争力，在中低端市场有极强的竞争力。最后分析了经济新常态下中国箱包产品出口美国市场存在的问题，并提出了提升中国箱包在美国市场竞争力的相关策略。

By using the expbrt data of China＇ s suitcases and bags in the US, this paper analyzes the basic features of the export, measures the market share （MS） , the price index, the trade competition index and RCA index and analyzes the competitiveness of China＇ s suitcases and bags in American market. The study shows that seen from the market share and the trade competition index, China＇ s suitcases and bags have strong competitiveness in American market, while seen from price index and RCA, the competitiveness is inferior to Italy and France, which shows that China＇ s suitcases and bags lack competitiveness in high-end market but enjoy great competitiveness in the middle and low-end market. Finally, the paper analyzes the problems in the export under new economic situation and puts forward relevant strategies to enhance the competitiveness of China＇ s suitcases and bags in American market.