网络新闻标题词语的前景化研究

Foregrounding in Language of Network News Titles

网络媒体的超链接方式使网络新闻题文分离,而网络新闻标题前景化是实现标题吸引功能的有效策略。本文对中国新闻网部分标题词语的前景化问题进行探讨,研究表明:网络新闻标题词语的前景化主要通过新词新语、词语错配、词语并用、词语整合等手段,网络新闻标题词语的前景化是受到网络标题新颖、灵活、深刻、简明等文体特征这一动因而产生的。

The hyperlink mode of the network media separates the network news from the topics while the foregrounding of the network news titles just serves as an effective strategy to realize the functions of the titles. This paper discusses such foregrounding and concludes that it can be realized by such means as the use of neologisms, word mismatch, word combination and word integration and affected by the stylistic features of the network news titles that include novelty, flexibility, conciseness and keenness, etc..