基于假设检验理论的旅游动机分析模型构建初探

Construction of Tourism Motivation Analysis Model based on Hypothesis Testing Theory

旅游客源市场开发是旅游发展的重要问题。从旅游者的角度讲就是旅游动机、旅游决策或旅游偏好的问题。客观上讲,人们外出旅游都有一定的偏好,分析旅游者的旅游动机、把握旅游者对旅游目的地旅游吸引物的满意度,对探索旅游者行为规律、开发旅游客源市场具有重要意义。通过对旅游者整个旅游活动过程中的心理体验过程分析,探索影响旅游决策、旅游动机的因素,并采用假设检验理论构建旅游动机分析模型,分析旅游目的地的旅游预期期望值,探讨影响旅游者决策的最主要因素。从理论角度对构建模型的可信性及操作性进行了分析、说明。后续将通过实地调研、分析数据的方式对模型细化、实践。

Tourist market development is an important issue of tourism development. It is a problem that tourism motivation, tourism or travel preferences of decision-making from the perspective of tourists. Objectively speaking, it has a certain travel preferences, and analyzing tourists inotivation, seizing tourists＇satisfaction of a tourist destination tourist attraction, searching tourist behavior law, the development of the tourist market have great significance. By tourists throughout the tourism activities in the process of psychological experience process analysis, the author explores the impact of tourism decision-making factors, tourism motivation, and uses hypothesis testing model to build tourism motivation expecting to analyze the expected tourist destination, explores the most important factors of the effect on decision making of the tourists. From the theoretical point of view, credibility and operational models built are analyzed and explained. Following study will be conducted through field research, analysis of the data so as to refine the model.