高职院校课堂教学形态改革初探——以“USP原则在广告创意中的运用”的课堂教学为例

Reform in Classroom Teaching Pattern in Vocational Colleges

高职院校课堂教学形态的改革是一个系统工程,既涉及课堂教学理念转变、也涉及课堂教学设计与实施的改革。"USP原则在广告创意中的运用"的课堂教学的探索了高职院校课堂教学形态与课堂教学理念、教学设计与信息化课堂教学平台的必在关系,为高职院校课堂教学形态的改革做了一个有益的尝试。

The reform in classroom teaching pattern in vocational colleges, which is a systematic engineering, involves both the class teaching concept and the reform in the design andimplementation of classroom teaching. Taking the USP principle in the application of advertising creativity as an example, this paper explains the relationship between the teach- ing pattern and the teaching concept, the teachingdesign and the implementation in vocational colleges, which is a benefi- cial attempt to the reform in the classroom teaching pattern in vocational colleges.