互联网+背景下“美丽河北”宣传策略研究

Research on the Propaganda Strategy of "Beautiful Hebei" under the Background of Internet

当前,以互联网为代表的新媒体已经成为信息传播的重要平台。社会公众通过新媒体表达情感、情绪、意愿和意见,新媒体加速了信息传播的速度,极大地增强了其影响力。本文从互联网的特征人手,分析了互联网背景下宣传工作的优势与劣势,探讨了互联网背景下的信息传播理论与宣传策略。

Nowadays, represented by the Internet new media has become an important platform of information transmission. The public through new media express emotion, emotion, vision and opinions, new media accelerated the speed of information transmission, greatly enhanced its influence. From the characteristics of the Internet, this paper analyzes the background of Internet propaganda work of the advantages and disadvantages, Internet is discussed under the background of information transmission theory and propaganda.