摘要
As times advancing, 80s-born, 90s-born or even 00s-born people＇s contact with Intemet world increasing.and network self-media rising up, web-star effect has gradually appeared. To pursue new business opportunity, web-star apparel economy emerges as times require. This paper, through methods of survey, literature research and qualitative analysis, reveals this new economic phenomenon of web-star apparel economy, studies its cause, current situation, advantages, disadvantages and corresponding solution. And its lhture development is also fiir＇ther discussed here to make more people know about it and join in the wave of web-star apparel economy. thus push it tbrward.
