学生社团视角下的高校图书馆阅读推广策略探析

Research on the Strategies of Reading Promotion of University Library from the Perspective of Student Associations

学生社团视角下,高校图书馆的阅读推广工作存在着阅读推广领导小组流于形式,未能精准把握读者阅读需求,活动形式单一、复合度不高,传统活动宣传方式边缘化,活动效果评估单向肤浅等问题。高校图书馆可以采取吸纳社团干部加入阅读推广领导团队,分项目采用学生社团责任制,提升社团活动品质,注重社团业绩评估,加强社团自身建设等策略推进阅读推广工作。

In the perspective of student association, there are some problems in the reading promotion of university library, such as the reading promotion leading group is a mere formality, failing to accurately grasp the readers＇ reading needs, the activities forms are single and the complex degree is not high, the traditional publicity ways are marginalized, and the assessment of activity effect is unidirectional and shallow. University library can adopt the corresponding strategies to promote the reading promotion, such as recruiting association leaders into the leader team of reading promotion, using the student association responsibility system according to the projects, enhancing the quality of the association activities, paying attention to the association performance evaluation, and strengthening the self contraction of the association.