“牡丹真花”艺术品的营销探析

Analysis on the Marketing of Peony Art Crafts

"牡丹真花"艺术品是用牡丹的"真花"、"真茎"、"真枝叶"为原料,采取全球唯一的"真花"加工科技制作的艺术品,是近年来国花牡丹产品大家族中地位冉冉上升的"新星"。对"牡丹真花"这一新兴产品,从消费群体及需求出发,对其未来营销行为予以规划,旨在为其未来营销发展提供参考。

Peony art crafts refers to the products which are made of different part of peony including flowers, stems and leaves. In recent years, this kind of peony crafts become more and more popular. In this paper, the author analyzes its consumer group and the marketing needs and makes a plan for its marketing behavior in future with the purpose of providing some reference for the future development of peony crafts maktet.