顺应论视角下的中小城市旅游景点外宣翻译问题及其对策研究——以沧州市为例

On Publicity Translation of Tourist Attractions in the Light of Theory of Adaptation——A Case Study of Cangzhou City

选取顺应论为理论框架,以沧州市旅游景点英文简介为例,对中小城市旅游景点外宣翻译现状进行调查,发现存在格式及标点错误、选词失误、句式不当、误译及漏译以及对原文信息舍取不当五方面的问题,并针对产生问题的原因提出解决对策:政府部门提高对外宣翻译的重视程度,适时增加人、财、物力投入;加强译员译德及专业水平建设;促进外宣翻译知识普及,提高公众关注度。

Taking the theory of adaptation as theoretical framework and the English profiles of tourist attractions in Cangzhou as examples, this paper conducts a study on the publicity translation of small and medium-sized cities, finding that there are five problems in it, namely omission and mistranslation, improper diction, errors in format and punctuation, improper sentence pattern, and improper omission of original text.Four solutions for the problems are proposed： the government should pay more attention and increase investment to the cause of publicity translation; translators need to improve their professional ethics and skills; the public need to pay more attention to publicity translation.