浅析社会宣传语的主要作用及其自主翻译方法

On Major Functions of Social Slogans & Autonomous Translation Techniques

社会文化发展产生不同类型的宣传标语,它们具有传承民族文化、宣传家庭美德和法规知识、推广企业产品等社会作用。许多宣传语通俗易懂,平易近人,包含丰富的文化内涵。自主翻译社会文化宣传语,是自主学习的组成部分,通过自主分析宣传语的真实含义,使用直译、意译、借译等方法,确保译文在形式和风格上与原文相似、内容上正确规范,有效发挥社会教育和产品推销的社会功能。

The cultural development of our society leads to lots of slogans with such major functions as inheriting national traditions, popularizing family morality, legal knowledge, as well as promoting products of enterprises. A slogan is usually simple and easy to understand, but rich in cultural implications. Based on fully understanding a slogan＇s connotations, autonomous translation contributes to the process of autonomous learning. By means of literal translation, liberal translation, borrowing technique, learners tend to make their translation similar in style and manner, accurate in content expression, which conduces to effective functions of social education and product promotion.