供给侧结构性改革下的江浙服装品牌升级对汉派服装品牌发展的启示

Enlightenment to Developments of Han Parties Clothing Brand from Upgrading of Jiangsu and Zhejiang Clothing Brand Under Supply-side Structural Reform Condition

本文针对汉派服装企业在经营模式、市场定位、产业供应链等方面的不足,结合江浙服装品牌产业升级的有效措施,经对比分析,提出了汉派服装企业在供给侧结构性改革背景下的转型升级措施,为相关企业提供一定参考。

This article aimed at the deficiencies of Han parties clothing brand in business model, market positioning and industry supply chain, combined with effective upgrading measures of Jiangsu and Zhejiang clothing brand. From the comparison, it proposed measures for transformation and up- grading of Han parties clothing brand. It provided references for relative enterprises.