科技学术期刊微信公众平台问题分析与影响力提升策略

Strategies of promoting impact of sci-tech journals based on WeChat public platform

移动互联网时代智能终端的普及和微信的快速发展,给科技期刊带来了新的机遇和挑战。通过分析目前科技期刊微信公众平台存在的问题,提出利用微信公众平台基于优质内容、精准推送、服务意识、传播分享这4个方面的策略来提升科技期刊影响力。认为随着科技期刊数字化建设的发展,社交新媒体将与科技期刊融合发展。

With the growing popularity of intelligent terminal and the rapid development of WeChat in mobile Internet era, sci-tech journals are facing new opportunities and challenges. Firstly, the current problems existing in the WeChat public platform of sei-tech journals are analyzed. Secondly, four strategies （i. e. , providing high quality content, precisely pushing information, offering considerate service, and spreading and sharing information ） are proposed to improve the impact of sci-tech journals by WeChat public platform. Therefore, with the digital publishing of sci-ttech journals, the integration of new social media and traditional sci-tech journals will be achieved.