现代节庆旅游的媒介营销

Media Marketing of Modern Festival Tourism

目前,我国现代节庆旅游业进入到快速发展的阶段中。由于现代节庆旅游所具有的特殊性,决定了营销模式是建设节庆品牌的主要途径。想要达到预期的效果,营销必须要借助媒介的作用,无论是现代媒介,还是传统媒介,其发展速度和结构模式都是与时俱进的,怎样才能充分利用媒介的作用,使现代节庆旅游媒介营销得到更好的发展,既需要建立健全的营销媒介网站,也需要制定相应的营销策略。

At present, our country＇s festival tourism is at the stage of rapid development. As the particularity of modern festival tourism, the marketing pattern has become the main way to use for building festival brands. To reach the expectant result, marketing must take advantage of the media. The development speed and structural pattern should keep pace with the times not only for modern media but also the traditional media. It＇s important to take full advantage of media to further develop media marketing of festival tourism. Establishing the sound marketing media websites and formulating marketing strategies are good ways.